Market Share by Top Websites

1 EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to EClick in all segments.

Websites Categories

1 EClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Adult, Health and 89 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 48 other categories.

Geography

1 EClick is leading in most countries, including Russia, United States, Viet Nam, China and 57 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, Taiwan and 24 other countries.