Market Share by Top Websites

1 EClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to EClick in all segments.

Websites Categories

1 EClick has better usage coverage in more websites categories. Including Shopping, Business & Industry, Adult, Travel and 103 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 45 other categories.

Geography

1 EClick is leading in most countries, including Russia, United States, Viet Nam, Ukraine and 67 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, Bangladesh and 17 other countries.