Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, People & Society and 142 other categories.

2 AdMob is leading in Technology News, Mobile Developers, Programming and Collecting.

Geography

1 Etarget is leading in most countries, including Slovakia, Hungary, Czech Republic, Bulgaria and 56 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, United States and 26 other countries.