Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Etarget in all market share segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 152 other categories.

2 AdMob is leading in Mobile Developers, Technology News, Programming, Universities & Colleges and 12 other categories.


1 Etarget is leading in most countries, including Hungary, Slovakia, Czech Republic, Bulgaria and 41 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, United States and 39 other countries.