Market Share by Top Websites

1 Etarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Etarget in all segments.

Websites Categories

1 Etarget has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, People & Society and 138 other categories.

2 AdMob is leading in Technology News, Programming, Collecting and Food & Grocery Retailers.

Geography

1 Etarget is leading in most countries, including Slovakia, Czech Republic, Hungary, Bulgaria and 58 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, India and 29 other countries.