2
In terms of market share, AdMob is clearly lagging behind, losing to Impresiones Web in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Games, Vehicles and 12 other categories.
2
Impresiones Web is leading in Arts & Entertainment, Science & Education, Adult, Law & Government and 2 other categories.
1
AdMob is leading in most countries, including Japan, Italy, France, Australia and 18 other countries.
2
Impresiones Web is leading in Spain, Mexico, Argentina, Peru and 17 other countries.