Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 82 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 54 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, United States, India and 43 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Spain and 37 other countries.