Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Improve Digital in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 68 other categories.

2 Improve Digital is leading in Sports, Food & Drink, Cooking & Recipes, Marketing & Advertising and 42 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 43 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 30 other countries.