Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 70 other categories.

2 Improve Digital is leading in Sports, Food & Drink, Cooking & Recipes, Marketing & Advertising and 47 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 46 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 30 other countries.