Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Autos & Vehicles and 131 other categories.

2 AdMob is leading in People & Society, Music & Audio, Adult, Telecommunications and 8 other categories.


1 Integral Ad Science is leading in most countries, including United States, Italy, Germany, United Kingdom and 73 other countries.

2 AdMob is leading in Indonesia, Japan, Lithuania, Vietnam and 14 other countries.