Market Share by Top Websites

1 AdMob is leading in The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Food & Drink and 72 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 58 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Czech Republic, France, Taiwan and 51 other countries.

2 AdMob is leading in Japan, Indonesia, Italy, India and 21 other countries.