Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Sports, Health, Autos & Vehicles and 88 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 60 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, France and 51 other countries.

2 AdMob is leading in Saint Helena, India, Lithuania, Japan and 47 other countries.