Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMob is still behind Kargo in all market share segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 170 other categories.

2 AdMob is leading in Mobile Developers, Web Design and Insurance.


1 Kargo is leading in most countries, including France, United States, Spain, Mexico and 143 other countries.

2 AdMob is leading in Japan, Indonesia, Saint Helena, Lithuania and 6 other countries.