Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 121 other categories.

2 AdMob is leading in Internet & Telecom, Computer & Electronics, Mobile Developers, Chats & Forums and 25 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, Russia and 38 other countries.

2 Lijit is leading in United States, India, United Kingdom, Canada and 33 other countries.