Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMob is still behind Lijit in all market share segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 121 other categories.

2 AdMob is leading in Internet & Telecom, Computer & Electronics, Mobile Developers, Chats & Forums and 25 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, Russia and 35 other countries.

2 Lijit is leading in United States, India, Germany, United Kingdom and 33 other countries.