Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 195 other categories.

2 AdMob is leading in Mobile Developers, Telecommunications, Programming, Consumer Electronics and 6 other categories.

Geography

1 Lijit is leading in most countries, including United States, France, Spain, Mexico and 145 other countries.

2 AdMob is leading in Indonesia, Yemen and Saint Lucia.