Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Food & Drink and 215 other categories.

2 AdMob is leading in Mobile Developers, Collecting and Womens Health.


1 MediaMath is leading in most countries, including Japan, United States, France, Brazil and 164 other countries.

2 AdMob is leading in Saint Helena, Lithuania, Montenegro, Timor-leste and 8 other countries.