Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 205 other categories.

2 AdMob is leading in Adult, Mobile Developers, Gambling, Textiles & Nonwovens and 7 other categories.


1 is leading in most countries, including United States, India, United Kingdom, Mexico and 147 other countries.

2 AdMob is leading in Indonesia, Japan, Azerbaijan, Syrian Arab and 2 other countries.