Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 207 other categories.

2 AdMob is leading in Mobile Developers, Chats & Forums, Textiles & Nonwovens and Womens Health.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 120 other countries.

2 AdMob is leading in Indonesia, Bangladesh, Azerbaijan, Uruguay and 5 other countries.