Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 Microsoft adCenter Conversion is leading in Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 75 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Finance, Travel and 54 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, Russia and 55 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Philippines, Mexico and 7 other countries.