Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 75 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Health, Finance, Accommodation & Hotels and 54 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, Russia and 62 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, Mexico and 3 other countries.