Market Share by Top Websites

1 Mirando is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Mirando in all segments.

Websites Categories

1 Mirando has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 187 other categories.

2 AdMob is leading in Mobile Developers, Gambling, Lottery, Textiles & Nonwovens and 5 other categories.


1 Mirando is leading in most countries, including Germany, Spain, Indonesia, Mexico and 152 other countries.

2 AdMob is leading in Saint Helena, Lithuania, Montenegro, Guadeloupe and 2 other countries.