Market Share by Top Websites

1 Mirando is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Mirando in all segments.

Websites Categories

1 Mirando has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 167 other categories.

2 AdMob is leading in Mobile Developers, Gambling, Textiles & Nonwovens, Lottery and 6 other categories.


1 Mirando is leading in most countries, including Indonesia, India, Germany, Brazil and 132 other countries.

2 AdMob is leading in Ireland, Puerto Rico, Kyrgyzstan, Zimbabwe and one other country.