Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 79 other categories.

2 MSN Ads is leading in Sports, Health, Food & Drink, Finance and 41 other categories.


1 AdMob is leading in most countries, including Indonesia, Italy, Japan, India and 61 other countries.

2 MSN Ads is leading in United States, Portugal, Venezuela, Bulgaria and one other country.