Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 78 other categories.

2 MSN Ads is leading in Sports, Health, Food & Drink, Finance and 48 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 55 other countries.

2 MSN Ads is leading in United States, Australia, Northern Mariana Islands, Norway and 6 other countries.