Market Share by Top Websites

1 OMG is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 48 other categories.

2 OMG is leading in Shopping, Coupons, Travel, Tourism and 30 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 39 other countries.

2 OMG is leading in India, United Kingdom, Singapore, Poland and 16 other countries.