Market Share by Top Websites

1 OMG is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to OMG in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 46 other categories.

2 OMG is leading in Shopping, Travel, Coupons, Tourism and 23 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, United States and 50 other countries.

2 OMG is leading in India, United Kingdom, Pakistan, Belgium and 13 other countries.