Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites and Top 100K Sites.

2 AdMob is leading in Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 62 other categories.

2 Optimatic is leading in Online, Products & Shopping, Genealogy, Home & Garden and one other category.


1 AdMob is leading in most countries, including Japan, Italy, Indonesia, India and 54 other countries.

2 Optimatic is leading in Israel and Togo.