Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites and Top 100K Sites.

2 AdMob is leading in Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 59 other categories.

2 Optimatic is leading in Online, Products & Shopping, Gambling, Home & Garden and one other category.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, Italy, United States and 47 other countries.

2 Optimatic is leading in Israel, Portugal, Cuba, Morocco and 2 other countries.