2
In terms of market share, AdMob is clearly lagging behind, losing to Optimatic in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 14 other categories.
2
Optimatic is leading in Health and Jobs & Career.
1
AdMob is leading in most countries, including Japan, Italy, France, Australia and 20 other countries.
2
Optimatic is leading in United States, Pakistan and Lithuania.