2
In terms of market share, AdMob is clearly lagging behind, losing to Paid-To-Promote in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 14 other categories.
2
Paid-To-Promote is leading in Adult, Science & Education, Pets & Animals and Reference Materials.
1
Paid-To-Promote is leading in most countries, including United States, United Kingdom, India, Canada and 40 other countries.
2
AdMob is leading in Japan, Italy, France, Kenya and 7 other countries.