Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, Food & Drink, Travel and 46 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 41 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 32 other countries.

2 Parrable is leading in China, United States, Netherlands, Canada and 24 other countries.