Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 72 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Computer & Electronics, Music & Audio and 21 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 37 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 37 other countries.