Market Share by Top Websites

1 RichRelevance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to RichRelevance in all segments.

Websites Categories

1 RichRelevance has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Consumer Electronics and 56 other categories.

2 AdMob is leading in People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 43 other categories.

Geography

1 RichRelevance is leading in most countries, including United States, United Kingdom, Russia, Brazil and 57 other countries.

2 AdMob is leading in Japan, Indonesia, Italy, India and 28 other countries.