Market Share by Top Websites

1 Scripps Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Scripps Networks in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 15 other categories.

2 Scripps Networks is leading in Food & Drink and Pets & Animals.

Geography

1 AdMob is leading in most countries, including Japan, Italy, United States, France and 24 other countries.

2 Scripps Networks is leading in Canada and Taiwan.