Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Scripps Networks is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 104 other categories.

2 Scripps Networks is leading in Food & Drink, Cooking & Recipes, Vegetarian & Vegan, Coupons and 4 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Indonesia, United States, Italy and 64 other countries.

2 Scripps Networks is leading in Morocco, Zimbabwe and Thailand.