Market Share by Top Websites

1 Sortable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sortable in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 37 other categories.

2 Sortable is leading in Business & Industry, Sports, Career & Education, Education and 34 other categories.


1 Sortable is leading in most countries, including United States, Brazil, Poland, United Kingdom and 32 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, India and 27 other countries.