Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 92 other categories.

2 Sproutable is leading in Home & Garden, Humor, Beauty & Fitness, Nursery & Playroom and 18 other categories.


1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 70 other countries.

2 Sproutable is leading in United States, Russia, Pakistan, Tokelau and 35 other countries.