Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Business & Industry, Computer & Electronics and 42 other categories.

2 Sproutable is leading in Arts & Entertainment, News & Media, Shopping, TV & Video and 32 other categories.


1 Sproutable is leading in most countries, including United States, Pakistan, India, Russia and 37 other countries.

2 AdMob is leading in Japan, Indonesia, Italy, Saint Helena and 34 other countries.