Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, AdMob is still behind Sproutable in all market share segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 84 other categories.

2 Sproutable is leading in TV & Video, Movies, Humor, Home & Garden and 22 other categories.


1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 43 other countries.

2 AdMob is leading in Indonesia, Italy, Japan, Russia and 33 other countries.