Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 79 other categories.

2 Sproutable is leading in Movies, Health, Humor, Home & Garden and 29 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, Russia and 39 other countries.

2 Sproutable is leading in United States, India, Pakistan, Viet Nam and 36 other countries.