2
In terms of market share, AdMob is clearly lagging behind, losing to Sproutable in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Adult, Vehicles and 7 other categories.
2
Sproutable is leading in Arts & Entertainment, News & Media, Community & Society, Hobbies & Leisure and 6 other categories.
1
AdMob is leading in most countries, including Japan, Italy, France, Australia and 21 other countries.
2
Sproutable is leading in United States, Pakistan, Canada, United Kingdom and 11 other countries.