Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 85 other categories.

2 Sproutable is leading in TV & Video, Humor, Home & Garden, Beauty & Fitness and 24 other categories.

Geography

1 Sproutable is leading in most countries, including United States, India, Pakistan, Viet Nam and 52 other countries.

2 AdMob is leading in Indonesia, Japan, Italy, Russia and 28 other countries.