Market Share by Top Websites

1 is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 AdMob is leading in Top 100K Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 69 other categories.

2 is leading in Business & Industry, Shopping, Marketing & Advertising, Video Games and 35 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 51 other countries.

2 is leading in Russia, Ukraine, Belarus, Germany and 30 other countries.