Market Share by Top Websites

1 is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 AdMob is leading in Top 100K Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 76 other categories.

2 is leading in Shopping, Marketing & Advertising, Web Hosting, Autos & Vehicles and 31 other categories.


1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 45 other countries.

2 is leading in Russia, Ukraine, Belarus, Kazakhstan and 28 other countries.