Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 103 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Business Services, Accounting, Vegetarian & Vegan and 9 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Italy, Japan, United States and 61 other countries.

2 Total Media is leading in Israel, Cyprus, Czech Republic, Ethiopia and 2 other countries.