2
In terms of market share, AdMob is clearly lagging behind, losing to Total Media in all segments.
1
AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 16 other categories.
2
Total Media is leading in Food & Drink and Pets & Animals.
1
AdMob is leading in most countries, including Japan, Italy, United States, France and 27 other countries.
2
Total Media is leading in Israel, Canada and Hungary.