Market Share by Top Websites

1 AdMob is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to AdMob in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 100 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Business Services, Maps, Womens Interests and 7 other categories.


1 AdMob is leading in most countries, including Indonesia, Japan, Italy, United States and 66 other countries.

2 Total Media is leading in Israel, Venezuela, Togo and Finland.