Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 164 other categories.

2 AdMob is leading in Internet & Telecom, Music & Audio, Computer & Electronics, Adult and 18 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 116 other countries.

2 AdMob is leading in Indonesia, Bangladesh, Azerbaijan, Zimbabwe and 4 other countries.