Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Autos & Vehicles and 163 other categories.

2 AdMob is leading in Mobile Developers, Celebrities & Entertainment News, Military & Defense and Martial Arts.

Geography

1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 119 other countries.

2 AdMob is leading in Indonesia, Saint Helena, Lithuania, Kenya and 8 other countries.