Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 174 other categories.

2 AdMob is leading in Music & Audio, Computer & Electronics, Adult, Chats & Forums and 12 other categories.


1 Turn is leading in most countries, including United States, France, United Kingdom, Japan and 134 other countries.

2 AdMob is leading in Saint Helena, India, Lithuania, Indonesia and 15 other countries.