Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 219 other categories.

2 AdMob is leading in Chats & Forums, Technology News and Poker.

Geography

1 Twitter Advertising is leading in most countries, including United States, United Kingdom, Japan, Spain and 148 other countries.

2 AdMob is leading in Indonesia, Macao and Madagascar.