Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Xaxis in all segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 180 other categories.

2 AdMob is leading in Mobile Developers, Collecting and Astronomy.

Geography

1 Xaxis is leading in most countries, including Japan, United States, Germany, Taiwan and 105 other countries.

2 AdMob is leading in Indonesia, Saint Helena, Lithuania, Montenegro and 3 other countries.