Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Xaxis in all segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, News & Media and 155 other categories.

2 AdMob is leading in People & Society, Internet & Telecom, Music & Audio, Computer & Electronics and 22 other categories.


1 Xaxis is leading in most countries, including United States, Germany, Argentina, Taiwan and 95 other countries.

2 AdMob is leading in Indonesia, Japan, Azerbaijan, Bangladesh and 9 other countries.