Market Share by Top Websites

1 Yahoo! Overture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Yahoo! Overture in all segments.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 221 other categories.

2 AdMob is leading in Mobile Developers and Womens Health.

Geography

1 Yahoo! Overture is leading in most countries, including Japan, United States, Philippines, Hong Kong and 118 other countries.

2 AdMob is leading in Uruguay, Puerto Rico, Saint Lucia and Mauritania.