Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites and The Entire Web.

2 Mediaplex is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 205 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Transportation & Logistics and 4 other categories.

Geography

1 Mediaplex is leading in most countries, including United Kingdom, Germany, France, Australia and 121 other countries.

2 Adobe Media Optimizer is leading in United States, Canada, New Zealand, Estonia and 6 other countries.