Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Sports, Finance and 13 other categories.

2 Conversant Ad Server is leading in Computers Electronics & Technology, Games, Science & Education, Hobbies & Leisure and 2 other categories.

Geography

1 Conversant Ad Server is leading in most countries, including France, Italy, China, Germany and 46 other countries.

2 Adobe Media Optimizer is leading in United States, Australia, Canada, United Kingdom and 38 other countries.