Market Share by Top Websites

1 Mediaplex is leading in Top 1M Sites and The Entire Web.

2 Adobe Media Optimizer is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 193 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Football and 18 other categories.

Geography

1 Mediaplex is leading in most countries, including United Kingdom, France, Germany, India and 119 other countries.

2 Adobe Media Optimizer is leading in United States, Canada, Australia, Brazil and 13 other countries.