Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adobe Media Optimizer is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 184 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Accommodation & Hotels and 18 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 147 other countries.

2 Adobe Media Optimizer is leading in Canada, Australia, New Zealand, Congo and 3 other countries.