Market Share by Top Websites

1 PubMatic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adobe Media Optimizer is leading in Top 10K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 202 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Football and 11 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 153 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, Canada, Australia, New Zealand and 4 other countries.