Adobe Media Optimizer
trend
40,385 websites

Adobe Media Optimizer costs money

http://www.adobe.com/il_en/marketing-cloud/online-advertising-management.html

A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.

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PubMatic
trend
386,713 websites

PubMatic is free to use

http://www.pubmatic.com

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-ti...

Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adobe Media Optimizer is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 233 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Banking and one other category.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 208 other countries.

2 Adobe Media Optimizer is leading in Gibraltar and Montserrat.