Adobe Media Optimizer
trend
30,127 websites

Adobe Media Optimizer costs money

http://www.adobe.com/il_en/marketing-cloud/online-advertising-management.html

A media optimization solution that helps you forecast the best mix of search, display and social ads based on your budget. It also automates the execution of your media plan.

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PubMatic
trend
60,461 websites

PubMatic is free to use

http://www.pubmatic.com

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-ti...

Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adobe Media Optimizer is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 204 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Football and 8 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 151 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, Canada, Australia and Virgin Islands.