Adobe Visitor API
94,784 websites

Adobe Visitor API costs money

https://marketing.adobe.com/developer/documentation/data-insertion/c-visitor-id

Visitor Identification api by Adobe

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Google Analytics Enhanced Ecommerce
104,559 websites

Google Analytics Enhanced Ecommerce is free to use

https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

Google analytics for ECommerce, enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a produc...

Market Share by Top Websites

1 Google Analytics Enhanced Ecommerce is leading in Top 1M Sites and The Entire Web.

2 Adobe Visitor API is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Adobe Visitor API has better usage coverage in more websites categories. Including Vehicles, Finance, Computers Electronics & Technology, Health and 12 other categories.

2 Google Analytics Enhanced Ecommerce is leading in Lifestyle, E-commerce & Shopping, Home & Garden, Sports and 4 other categories.

Geography

1 Google Analytics Enhanced Ecommerce is leading in most countries, including France, Poland, Brazil, Spain and 81 other countries.

2 Adobe Visitor API is leading in United States, Japan, Germany, Canada and 67 other countries.