1
Adobe Visitor API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Nielsen NetRatings is clearly lagging behind, losing to Adobe Visitor API in all segments.
1
Adobe Visitor API has better usage coverage in more websites categories. Including Vehicles, Finance, Computers Electronics & Technology, Health and 12 other categories.
2
Nielsen NetRatings is leading in Games, Arts & Entertainment, News & Media, Community & Society and 4 other categories.
1
Adobe Visitor API is leading in most countries, including United States, Japan, Germany, Canada and 128 other countries.
2
Nielsen NetRatings is leading in Italy, Philippines, Russia, Indonesia and 22 other countries.