Market Share by Top Websites

1 Adobe Visitor API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Adobe Visitor API in all segments.

Websites Categories

1 Adobe Visitor API has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 194 other categories.

2 Unica is leading in Law, Military & Defense, Poker, Water Sports and one other category.


1 Adobe Visitor API is leading in most countries, including United States, Czech Republic, Germany, Canada and 143 other countries.

2 Unica is leading in Israel, Cote d Ivoire, Solomon Islands, Syrian Arab and 2 other countries.