Market Share by Top Websites

1 Adobe Visitor API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Adobe Visitor API in all segments.

Websites Categories

1 Adobe Visitor API has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 211 other categories.

2 Unica is leading in Military & Defense, Poker, Grants & Scholarships and Rugby.


1 Adobe Visitor API is leading in most countries, including United States, Czech Republic, Germany, Brazil and 193 other countries.

2 Unica is leading in Tonga, Saint Vincent And The Grenadines, Saint Helena and Palau.