Market Share by Top Websites

1 Adobe Visitor API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Adobe Visitor API in all segments.

Websites Categories

1 Adobe Visitor API has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 207 other categories.

2 Unica is leading in Military & Defense, Poker, Water Sports, Wholesale Trade and one other category.


1 Adobe Visitor API is leading in most countries, including United States, Czech Republic, United Kingdom, Canada and 160 other countries.

2 Unica is leading in Cote d Ivoire, Central African, Senegal, Saint Kitts and one other country.