Market Share by Top Websites

1 AdOcean is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to AdOcean in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 222 other categories.

2 AdOcean is leading in Online Marketing, Cooking & Recipes, Classifieds, Dictionaries & Encyclopedias and 5 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 120 other countries.

2 AdOcean is leading in Czech Republic, Poland, Bulgaria, Slovakia and 20 other countries.