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AdOcean is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yahoo Advertising is clearly lagging behind, losing to AdOcean in all segments.
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AdOcean has better usage coverage in more websites categories. Including News & Media, E-commerce & Shopping, Vehicles, Arts & Entertainment and 17 other categories.
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Yahoo Advertising is leading in Games, Science & Education and Business & Consumer Services.
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Yahoo Advertising is leading in most countries, including Japan, United States, Russia, Taiwan and 98 other countries.
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AdOcean is leading in Hungary, Czech Republic, Slovakia, Poland and 20 other countries.