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GroundTruth is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
AdPlan OPT is leading in Top 10K Sites.
1
GroundTruth has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, Computers Electronics & Technology and 19 other categories.
2
AdPlan OPT is leading in Business & Consumer Services.
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GroundTruth is leading in most countries, including United States, Russia, Taiwan, France and 92 other countries.
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AdPlan OPT is leading in Japan.