Market Share by Top Websites

1 ZoomAnalytics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdPlan OPT is clearly lagging behind, losing to ZoomAnalytics in all segments.

Websites Categories

1 ZoomAnalytics has better usage coverage in more websites categories. Including Travel & Tourism, Finance, Food & Drink, E-commerce & Shopping and 18 other categories.

2 AdPlan OPT is leading in Business & Consumer Services.

Geography

1 ZoomAnalytics is leading in most countries, including Israel, United States, Serbia, Russia and 32 other countries.

2 AdPlan OPT is leading in Japan and Taiwan.