Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 179 other categories.

2 is leading in Military & Defense, Textiles & Nonwovens, Customer Service, Skin Care and one other category.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 164 other countries.

2 is leading in Russia, Armenia, Kazakhstan, Uzbekistan and one other country.