Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 154 other categories.

2 is leading in History, Military & Defense, Textiles & Nonwovens, Customer Service and 2 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 114 other countries.

2 is leading in Russia, Kazakhstan, Belarus, Armenia and 2 other countries.