Market Share by Top Websites

1 Conversant Ad Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to Conversant Ad Server in all segments.

Websites Categories

1 Conversant Ad Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 188 other categories.

2 AdScale is leading in Internet & Telecom, Games, Software, Video Games and 28 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 76 other countries.

2 Conversant Ad Server is leading in United States, United Kingdom, France, Australia and 56 other countries.