Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, Science & Education and 15 other categories.

2 Conversant Ad Server is leading in E-commerce & Shopping, Lifestyle, Health, Law & Government and one other category.

Geography

1 AdScale is leading in most countries, including Germany, India, Japan, Indonesia and 71 other countries.

2 Conversant Ad Server is leading in United States, United Kingdom, China, Australia and 28 other countries.