Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 AdScale is leading in Top 1M Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 131 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Finance and 55 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 119 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Australia and 9 other countries.