Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind Demdex in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 122 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 61 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 114 other countries.

2 Demdex is leading in United States, United Kingdom, Canada, Australia and 15 other countries.