Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 159 other categories.

2 DoubleClick AdExchange is leading in Newspapers, Football, Theme Parks, Law and one other category.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 126 other countries.

2 DoubleClick AdExchange is leading in China.