Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 172 other categories.

2 DoubleClick AdExchange is leading in Football, General Merchandise, Weight Loss and Theme Parks.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 137 other countries.

2 DoubleClick AdExchange is leading in China and New Zealand.