Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 174 other categories.

2 DoubleClick AdExchange is leading in Football.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 127 other countries.

2 DoubleClick AdExchange is leading in China and Ireland.