Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 140 other categories.

2 eADV is leading in Food & Drink, Cooking & Recipes, Gambling, Fantasy Sports and 13 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 119 other countries.

2 eADV is leading in Italy and Luxembourg.