Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, httppool is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 144 other categories.

2 httppool is leading in Social Sciences, Fashion & Modeling, Magazines & E-Zines, Publishing & Printing and 10 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 113 other countries.

2 httppool is leading in Bulgaria, Serbia, Macedonia, Slovenia and 4 other countries.