Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, httppool is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 168 other categories.

2 httppool is leading in Social Sciences, Science, Fashion & Modeling, Accounting and 5 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 120 other countries.

2 httppool is leading in Bulgaria, Serbia, Slovenia, Macedonia and 6 other countries.