Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 149 other categories.

2 Improve Digital is leading in Home & Garden, Fashion & Modeling, Social Sciences, Publishing & Printing and 12 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 113 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Norway, Finland and 3 other countries.