Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Computer & Electronics, People & Society and 142 other categories.

2 Improve Digital is leading in Cooking & Recipes, Home & Garden, Fashion & Modeling, Social Sciences and 13 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, India and 113 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Iran, Norway and 7 other countries.