Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 145 other categories.

2 Improve Digital is leading in Cooking & Recipes, Clothing, Science, Social Sciences and 28 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 131 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 9 other countries.