Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 151 other categories.

2 Improve Digital is leading in Cooking & Recipes, Law & Government, Clothing, Fashion & Modeling and 24 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 118 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Finland and 11 other countries.