Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 151 other categories.

2 Improve Digital is leading in Cooking & Recipes, Clothing, Science, Social Sciences and 21 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 119 other countries.

2 Improve Digital is leading in Italy, Netherlands, Norway, Sweden and 8 other countries.