Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind AdScale in all market share segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 146 other categories.

2 Improve Digital is leading in Cooking & Recipes, Science, Clothing, Social Sciences and 29 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, France and 149 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 9 other countries.