Market Share by Top Websites

1 AdScale is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, News & Media and 157 other categories.

2 Integral Ad Science is leading in Energy, Coupons, Fashion & Modeling, Basketball and 15 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 123 other countries.

2 Integral Ad Science is leading in United States, Belgium, Denmark, Ethiopia and 3 other countries.