Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 175 other categories.

2 interclick is leading in Universities & Colleges, Office Products, Antiques & Collectibles, Pharmacy and one other category.


1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 143 other countries.

2 interclick hasn't got a lead over AdScale in any country.