Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 229 other categories.

2 AdScale is leading in Social Network, Technology News, Ad Network, College & University Press and one other category.


1 IVW is leading in most countries, including Germany, United States, Russia, Brazil and 150 other countries.

2 AdScale is leading in Indonesia, France, Mexico, Ukraine and 16 other countries.