1
IVW is leading in Top 10K Sites and Top 100K Sites.
2
AdScale is leading in Top 1M Sites.
1
IVW has better usage coverage in more websites categories. Including News & Media, Sports, Adult, Food & Drink and 10 other categories.
2
AdScale is leading in Computers Electronics & Technology, Arts & Entertainment, Games, Science & Education and 5 other categories.
1
AdScale is leading in most countries, including India, Japan, Indonesia, Czech Republic and 65 other countries.
2
IVW is leading in Germany, United States, China, United Kingdom and 36 other countries.