Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 203 other categories.

2 AdScale is leading in Computer & Electronics, Software, Games, Video Games and 15 other categories.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Russia and 118 other countries.

2 AdScale is leading in Indonesia, India, Mexico, Argentina and 30 other countries.