Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdScale is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 212 other categories.

2 AdScale is leading in Games, Software, Video Games, Social Network and 11 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 138 other countries.

2 AdScale is leading in Indonesia, Ukraine, Egypt, Peru and 22 other countries.