Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 159 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Law, Credit, Loans & Mortgages, Computer Hardware and 17 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 122 other countries.

2 Microsoft adCenter Conversion is leading in Guyana, Gibraltar and Burundi.