Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, News & Media, People & Society and 166 other categories.

2 Microsoft adCenter Conversion is leading in Insurance, Law, Computer Hardware, Credit, Loans & Mortgages and 16 other categories.

Geography

1 AdScale is leading in most countries, including Germany, Indonesia, France, Brazil and 160 other countries.

2 Microsoft adCenter Conversion is leading in Fiji and Namibia.