Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, NetAffiliation is still behind AdScale in all market share segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Shopping, Business & Industry and 118 other categories.

2 AdScale is leading in Arts & Entertainment, Computer & Electronics, News & Media, Games and 76 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 109 other countries.

2 NetAffiliation is leading in France, Portugal, Poland, Belgium and 20 other countries.