Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Shopping, Business & Industry and 115 other categories.

2 AdScale is leading in Arts & Entertainment, News & Media, Computer & Electronics, Games and 80 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, Russia and 110 other countries.

2 NetAffiliation is leading in France, Portugal, Belgium, Poland and 27 other countries.