Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Shopping, Business & Industry, Domain Names & Register and 107 other categories.

2 AdScale is leading in Arts & Entertainment, Internet & Telecom, Computer & Electronics, News & Media and 63 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 107 other countries.

2 NetAffiliation is leading in France, Portugal, Belgium, Poland and 18 other countries.