Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Shopping, Business & Industry and 113 other categories.

2 AdScale is leading in Arts & Entertainment, Computer & Electronics, News & Media, Games and 73 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, Brazil, India and 108 other countries.

2 NetAffiliation is leading in France, Portugal, Belgium, Poland and 28 other countries.