Market Share by Top Websites

1 AdScale is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to AdScale in all segments.

Websites Categories

1 AdScale has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Computer & Electronics and 144 other categories.

2 OMG is leading in Shopping, Coupons, Travel, Tourism and 16 other categories.

Geography

1 AdScale is leading in most countries, including Indonesia, Germany, Brazil, Mexico and 120 other countries.

2 OMG is leading in India, Nepal, Iceland and Botswana.